Consumers are always going to be faced with the “one potato, two potato” dilemma. One potato — produced  by BC farmers using sustainable farm management practices on high cost land under stringent environmental regulations and paying fair wages — puts many benefits on society’s plate beyond the simple potato. The other — produced on a 1000 acre spud farm with more chemicals and less environmental regulations paying migrant wages and transported 500 miles to market – is clearly the more expensive choice when all factors are considered. But the consumer doesn’t see it that way.  It is the … Continue reading One potato… Two potatoes…